Q1 2006 Market Intelligence Report
How Broadband is Creating a
New Generation of Video Distributors:
The Market Opportunity for Google, Yahoo, Microsoft, AOL, Apple and Others
List price: $1,500.00 (see below for special offer)
This 90-page report is based on briefings we conducted with executives responsible for the video initiatives at Google, Yahoo, MSN, AOL and other leading companies. We have combined insights gained from these briefings with our own market observations, relevant market research and forecasts, appropriate strategic frameworks, and discussions with market participants.
Report Overview
Broadband-delivered video represents a paradigm change for all of the players in today's video distribution value chain. For the
first time in history, video content providers have the technical ability to deliver high-quality video directly to their intended audiences, without a business relationship involving a third-party distributor.
Broadband's open distribution capability has already spurred many content providers to launch direct-to-consumer broadband video initiatives of their own. These activities are having a huge impact on the video distribution value chain, and are raising significant questions about how distributors create value for themselves in a broadband-enabled world.
We believe that a group of aspiring video distributors and aggregators has emerged as being particularly well-positioned for success. This "Group of Five" — Google, Yahoo, Microsoft, AOL and Apple — as well as other broadband portals, each bring a particular set of assets and audiences to the video distribution and aggregation challenge. They are leveraging these to pioneer new business models and video delivery strategies.
This comprehensive report is timely and relevant for all participants in the video value chain.
What you'll learn from this report:
- Why is broadband so disruptive to today's video distribution value chain?
- What are the key challenges to broadband video distribution's future success?
- Who are the three most influential constituencies and what are their expectations of future video distributors?
- Why are the "Group of Five" companies and other broadband portals so well-positioned to benefit from the shift to broadband delivery?
- How do the "Group of Five" and other broadband portals' capabilities rate?
- What are the "Group of Five" companies doing to pursue the video distribution opportunity and what initiatives are they planning?
Who should be interested in this report:
- Portals, search engines, aggregators
- Video content providers (cable programmers, producers, studios, online publishers, sports leagues, newspapers, magazines, etc.)
- Incumbent video distributors (cable MSOs, satellite operators, telcos, etc.)
- Broadband ISPs
- Digital marketing and advertising agencies
- Brand marketers
- Technology vendors
- Investors, analysts, industry consultants
This report is also included as part of Broadband Directions' annual Broadband Video
FocusSM market intelligence service.
Special Offer — If you decide to subscribe to Broadband Video
FocusSM after purchasing this report, you will receive a full credit toward your annual subscription.
Money back guarantee — If you are not satisfied with this report, contact us within 30 days and we will provide you a full refund.
After reading the report you are welcome to call us to discuss it. We look forward to your thoughts and reactions!
Please contact us to learn more.
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